Marketing and content
Sales collateral with your company’s brand.
Campaigns, media library, videos, images, and the catalog sales uses, with each company’s brand. Sofia Ramalho, an AI agent, organizes the campaigns and the catalog; the person responsible for marketing decides what goes public.
Sofia · organizesMarketing · approvesSofia Ramalho
Marketing and content · Campaigns and catalog
AI agent
The module’s agents
You approve what goes public. Sofia organizes the campaigns.
Sofia Ramalho organizes each campaign with its pieces, channels, and dates, maintains the media library and the sales catalog, and prepares the posting plan. In the same module, Nina Carvalho handles video, Marcelo Freitas the images, and Bianca Lacerda the brand identity; market research is handled by Tomás Rezende, from the Office front. Whatever goes public passes through the person responsible for marketing.
Organize the November campaign for the packaging line, with the video, the posts, and the technical brochure.
I built the campaign with 5 pieces: the packaging line video, 3 posts, and the technical brochure from the catalog. The channels are the website and the customer WhatsApp groups, from Nov 4 to Nov 29. The posting plan is ready for testing in an internal group and only takes effect when you approve it.
Organizes each campaign with its pieces, channels, and dates
Maintains the media library with tags and transcripts
Manages the sales catalog that the sales rep and Larissa send to customers
Prepares the posting plan with times and gets it ready for testing
Media library
Images, videos, audio, documents, and brand assets, with tags and search. Videos get automatic transcripts and scene detection.
Brand kit
Logo, colors, fonts, and tone, intro and outro, narrator voice, pronunciation dictionary, website theme, and brand guidelines for each company. The agents read the kit before building any piece.
Presentations
André Lobato, an AI agent, builds the slides with the company’s theme and the ERP’s numbers, from a script or a quote. They come out as PDF, via public link, or in presentation mode.
Sales collateral
The catalog sales and customer service use.
Sofia manages the catalog. Each video, presentation, or brochure goes in with its language, visibility, and transcript, and search finds the material by topic, even when the word isn’t in the title. What a person marks as public goes to the website with its own link; private material stays out.
Search by topic in each video’s transcript
Public link for the sales rep and Larissa to send to customers
Public video published on the website, with a page and transcript
Private material stays off the website and links
Video
From script to short vertical video, with the company’s brand.
Nina Carvalho writes the script and builds the company’s videos, from product demos to short vertical videos, with the brand kit. Each video stays in review until a person checks it.
Nina · buildsMarketing · approvesVoice-over
Voice-over with the voice marketing chose or with the brand voice, cloned from authorized recordings, with a pronunciation dictionary, in videos and product demos.
Timeline
Cuts, cropping, audio tracks, speed, and transitions, on a timeline your team can also edit.
Product demos
Product demo videos recorded automatically in the browser, with titles and voice-over.
Versions by channel
The same material yields the long version for the website and the short one for WhatsApp, each in the channel’s format.
Script and storyboard
The script, the storyboard, and the shot list come before the video is edited.
Short vertical videos
With a hook in the first 3 seconds, captions, a soundtrack, and the brand intros and outros.
Talking head
A talking-head video created from a photo.
Covers and thumbnails
Covers and thumbnails in the brand font.
Animation templates
Name lower third, title card, highlights, countdown, and credits.
AI music
AI-generated music for the videos, in addition to the brand soundtrack, intros, and outros.
Images and design
From the brief to the piece ready for each channel.
Marcelo Freitas creates and edits the company’s images with the brand kit: posts, banners, and covers. Each piece stays in review until a person approves it.
Brief and concept
Marcelo organizes the brief and proposes the concept for each piece.
Marcelo · proposesGeneration and editing
He generates and edits the images with the logo, colors, and fonts from the brand kit.
Marcelo · createsLayout by channel
He lays out the post, banner, or cover and exports each piece in the channel’s format.
Marcelo · exportsA person approves
Each piece stays in review until a person approves it. Publishing is up to the person responsible for marketing.
Marketing · approvesBrand identity
A brand identity, from research to guidelines.
For a new brand, Bianca Lacerda researches the strategy, proposes names, checks the name and the trademark, runs a logo tournament with judges, and builds the brand guidelines and the brand kit. The choice stays with marketing.
Strategy and name
Bianca researches the brand strategy and proposes names for the new brand.
Name and trademark check
Before moving on, she checks the name and the trademark.
Logo tournament
The logos go through a tournament with judges. The final choice belongs to the person responsible for marketing.
Brand guidelines and brand kit
The chosen identity gets its brand guidelines and brand kit, which the team and the agents use in every piece.
Research
Market research with a link for every claim.
Tomás Rezende researches the market, competitors, and legislation across multiple sources and delivers a document with every claim cited with its link. He monitors the sources and alerts you when something changes. Interpreting it and making the decisions are up to whoever requested it.
Market, competitors, and legislation across multiple sources
Every claim cited with a link to the source
Alert when a monitored source changes
Research delivered as a document
Publishing
Nothing goes public without a person’s approval.
The posting plan goes through testing and approval before it takes effect. Example: posts in customer WhatsApp groups.
Sofia prepares the plan
Pieces, copy, target groups, and time windows, built from the brand kit and the sales catalog.
Sofia · preparesThe team tests in an internal group
A person starts the test, and the plan runs first in one of the team’s own groups, to check how each post appears.
Team · testsThe person responsible for marketing approves
Only a person activates the plan. The approval is recorded with name and date.
Marketing · approvesPosts go out at the approved times
Each post goes out in the approved time window. A person pauses or resumes the plan whenever they want.
Team · monitorsActivate the posting plan
Starting the test, activating, and resuming a plan are people’s actions. The system records who did it and when.
Decide what is public
Only material marked public goes to the website and gets a link. Private material is blocked from publishing.
Review each piece
Videos, images, and presentations stay in review until someone checks them. When an agent needs confirmation, a card appears in the chat to approve or decline.
Look after the brand
The person responsible for marketing chooses the identity for a new brand and maintains each company’s brand kit. Bianca builds the kit for the chosen identity; the other agents use the kit and don’t change it.
See marketing at work, from request to link.
In the demo, Sofia organizes a campaign and Nina puts together a video with a sample company’s brand kit; you see the review, the sales catalog, and a posting plan approved by a person.
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